Khaby Lame was the most followed Italian influencer on Instagram as of January 2024, with 81 million followers. Fashion influencer Chiara Ferragni followed with 29.7 million followers, while sports journalist Fabrizio Romano rounded out the top three with 25.2 million.
Khaby Lame: Rapid rise to TikTok royalty
23-year-old Lame set up his TikTok account during the COVID-19 pandemic in March 2020, after having lost his job at a factory. His videos see him humorously pointing out how people tend to unnecessarily over-complicate things. In less than two years he became the platform's fastest-growing content creator, reaching over 107 million followers worldwide.
Chiara Ferragni: From fashion blogger to global entrepreneur
Ferragni has been collaborating with fashion and beauty brands since the inception of her blog The Blonde Salad in 2009. She has since then succeeded in turning the blog into a global retail business, while also becoming one of the highest-paid fashion influencers in the world. In 2018, she married Italian rapper Federico Lucia, known as Fedez, who is also present among the most followed Italian influencers on Instagram at number four.
Italian influencers: between dolce vita and future fads
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Various sources. (January 10, 2024). Most followed Italian influencers on Instagram as of January 2024 (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/
Various sources. "Most followed Italian influencers on Instagram as of January 2024 (in millions)." Chart. January 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/
Various sources. (2024). Most followed Italian influencers on Instagram as of January 2024 (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/
Various sources. "Most Followed Italian Influencers on Instagram as of January 2024 (in Millions)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/
Various sources, Most followed Italian influencers on Instagram as of January 2024 (in millions) Statista, https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/ (last visited December 23, 2024)
Most followed Italian influencers on Instagram as of January 2024 (in millions) [Graph], Various sources, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/799890/instagram-most-followed-influencers-in-italy/