In 2023, Mexico's advertising spending reached approximately 134.89 billion Mexican pesos, up from less than 124 bilion pesos a year earlier. That represents an annual growth of around nine percent. The Mexican governement's share in the total ad spend amunted to 1.9 billion pesos.
Advertising spending in Mexico from 2016 to 2023
(in billion Mexican pesos)
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IAB México, & Alianza por el Valor Estratégico de las Marcas, & Consejo de Investigación de Medios (México). (September 13, 2024). Advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/798943/ad-spend-mexico/
IAB México, und Alianza por el Valor Estratégico de las Marcas, und Consejo de Investigación de Medios (México). "Advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos)." Chart. September 13, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/798943/ad-spend-mexico/
IAB México, Alianza por el Valor Estratégico de las Marcas, Consejo de Investigación de Medios (México). (2024). Advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/798943/ad-spend-mexico/
IAB México, and Alianza por el Valor Estratégico de las Marcas, and Consejo de Investigación de Medios (México). "Advertising Spending in Mexico from 2016 to 2023 (in Billion Mexican Pesos)." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/798943/ad-spend-mexico/
IAB México & Alianza por el Valor Estratégico de las Marcas & Consejo de Investigación de Medios (México), Advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/798943/ad-spend-mexico/ (last visited November 21, 2024)
Advertising spending in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph], IAB México, & Alianza por el Valor Estratégico de las Marcas, & Consejo de Investigación de Medios (México), September 13, 2024. [Online]. Available: https://www.statista.com/statistics/798943/ad-spend-mexico/
