This statistic shows the share of the total advertising expenditure in Malaysia in 2018, by media type. During the period measured, 48 percent of advertising expenditure in Malaysia was for advertising on free-to-air (FTA) television, while one percent of the advertising expenditure in Malaysia for that year was spent on magazine advertisements.
Share of advertising expenditure in Malaysia in 2018, by media type
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Statistics
Nielsen. (February 13, 2019). Share of advertising expenditure in Malaysia in 2018, by media type [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. "Share of advertising expenditure in Malaysia in 2018, by media type." Chart. February 13, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. (2019). Share of advertising expenditure in Malaysia in 2018, by media type. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen. "Share of Advertising Expenditure in Malaysia in 2018, by Media Type." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/
Nielsen, Share of advertising expenditure in Malaysia in 2018, by media type Statista, https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/ (last visited May 11, 2024)
Share of advertising expenditure in Malaysia in 2018, by media type [Graph], Nielsen, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/973943/advertising-expenditure-share-by-media-type-malaysia/