Douyin has become the fastest growing digital ad publisher in China. In 2022, the short video giant was expected to grow by 18 percent in digital ad revenue, the highest growth rate among other large ad platforms.
Estimated growth of digital ad revenue of selected ad publishers in China in 2022
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eMarketer. (June 17, 2022). Estimated growth of digital ad revenue of selected ad publishers in China in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/
eMarketer. "Estimated growth of digital ad revenue of selected ad publishers in China in 2022." Chart. June 17, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/
eMarketer. (2022). Estimated growth of digital ad revenue of selected ad publishers in China in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/
eMarketer. "Estimated Growth of Digital Ad Revenue of Selected Ad Publishers in China in 2022." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/
eMarketer, Estimated growth of digital ad revenue of selected ad publishers in China in 2022 Statista, https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/ (last visited December 22, 2024)
Estimated growth of digital ad revenue of selected ad publishers in China in 2022 [Graph], eMarketer, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/796337/china-online-media-advertising-revenue-annual-growth-by-company/
