Online advertising expenditure in China 2018-2025

Published by
Lai Lin Thomala,
May 23, 2023
In 2022, China's online advertising revenue surpassed the one billion yuan threshold, representing a 6.8 percent growth compared to the previous year. Mobile advertising has become the backbone of online advertising in China, accounting for over 80 percent of the market share.

Revenue of the online advertising industry in China from 2018 to 2022 with a forecast until 2025 (in billion yuan)

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Release date

May 2023

Region

China

Survey time period

2018 to 2022

Supplementary notes

*Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2023).

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