Italy: OTT online video ad revenue 2015 and 2020, by transaction type

Published by
Julia Stoll,
Jan 13, 2021
This statistic shows the OTT online video advertising revenues in Italy in 2015 as well as the forecasted revenues for 2020. According to the study, programmatic advertising is supposed to generate revenues for 235 million euros in 2020, by far overrating the figures reported in 2015.

OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

2018

Region

Italy

Survey time period

2015

Supplementary notes

*Data are forecast

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Online video usage in the United KingdomOnline video usage in the United StatesYouTubeTikTokTwitch
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.