This statistic shows the OTT online video advertising revenues in Italy in 2015 as well as the forecasted revenues for 2020. According to the study, programmatic advertising is supposed to generate revenues for 235 million euros in 2020, by far overrating the figures reported in 2015.
OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type
(in million euros)
Characteristic
2015
2020
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Statista. (April 18, 2018). OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/
Statista. "OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros)." Chart. April 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/
Statista. (2018). OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/
Statista. "Ott Online Video Advertising Revenue in Italy in 2015 and 2020*, by Transaction Type (in Million Euros)." Statista, Statista Inc., 18 Apr 2018, https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/
Statista, OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros) Statista, https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/ (last visited July 22, 2024)
OTT Online video advertising revenue in Italy in 2015 and 2020*, by transaction type (in million euros) [Graph], Statista, April 18, 2018. [Online]. Available: https://www.statista.com/statistics/795460/ott-online-video-ad-revenue-by-transaction-type-in-italy/