Major obstacles in programmatic marketing development in Italy 2019

Published by
Michele Majidi,
Jan 6, 2023
This statistic shows the five major obstacles in programmatic marketing development in Italian companies in 2019. According to survey results, the lack of specific information about programmatic marketing was a relevant setback for 54 percent of respondents.

Major obstacles in programmatic marketing development in Italy in 2019

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Release date

May 2019

Region

Italy

Survey time period

April 2019

Special properties

respondents work in digital intensive fields

Method of interview

Online survey

Citation formats
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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

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