Growth rate of social media use in China 2017, by age group

Annual growth rate of the social media penetration in China in 2017, by age group

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Release date

June 2017

Region

China

Survey time period

2017

Number of respondents

Over 100,000 real-ID registered users (behavior data); 12,000 households (purchasing data)

Method of interview

Online survey

Supplementary notes

The report is based on the following methodologies:
online polling, data mining, mobile behavior data analysis and cross-analysis of purchasing data with social behavior data

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