Loyalty driven vs. shopping driven purchases in the UK 2017, by category

Published by Statista Research Department, Jan 14, 2025
This statistic shows the share of purchases that are loyalty driven in comparison to those that are shopping driven across selected retail categories in the United Kingdom (UK) in 2017. Across all the categories in the selected list, product purchases are predominately shopping driven. For cereal products, only one-third of consumers make the same brand choices from one purchase to the next, while two-thirds shop around.

Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017

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Source

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Release date

July 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

125,000*

Age group

18 years and older

Supplementary notes

* The source used it's Customer Decision Journey (CDJ) database, which includes 350 brands and the recent purchase decisions of 125,000 customers regarding those brands across 30 categories.

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