D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowLoyalty programs: preferred ways of in-store identification in Great Britain 2016
This statistic shows the results of a 2016 survey in which respondents in Great Britain were asked how they identify themselves when they shop in-store. Almost all of those surveyed (95 percent) said they identify themselves with a physical loyalty card, compared to just 1 percent who use a virtual card on their smartphone.
