This statistic presents the driving factors that influence consumers in the United States to make a purchase on Amazon in 2017, by age group. According to the findings, the primary factor that drove individuals across all age groups to make a purchase on Amazon was the price of an item. The outcome of this factor ranged from 71 percent for Generation Z, to 76 percent for Generation Y, to 78 percent for Generation X, and lastly 77 percent for Baby Boomers.
consumers who have received a marketing e-mail in the past year.
Supplementary notes
Source defines the age groups surveyed as:
Centennials/Generation Z (consumers under the age of 21);
Millennials/Generation Y (22 to 37 years old);
Generation X (ages 38 to 52);
Baby Boomers (ages 53-71)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Yes Marketing. (July 24, 2017). What factors drive you do purchase on Amazon? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/
Yes Marketing. "What factors drive you do purchase on Amazon?." Chart. July 24, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/
Yes Marketing. (2017). What factors drive you do purchase on Amazon?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/
Yes Marketing. "What Factors Drive You Do Purchase on Amazon?." Statista, Statista Inc., 24 Jul 2017, https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/
Yes Marketing, What factors drive you do purchase on Amazon? Statista, https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/ (last visited July 27, 2024)
What factors drive you do purchase on Amazon? [Graph], Yes Marketing, July 24, 2017. [Online]. Available: https://www.statista.com/statistics/790123/driving-factors-to-purchase-on-amazon-age/
