Cross-border B2C e-commerce revenue in EU-16 2019-2023

In the 16 countries accounting for most of the EU e-commerce market, the value of the B2C cross-border e-commerce market amounted to 237 billion euros, up from the previous year.

Where is cross-border e-commerce growing?

Cross-border e-commerce is where online trade or transaction happens between two countries. In some countries of the European region, online shopping from foreign e-commerce companies is much more established than in others. Indeed, the United Kingdom (UK) reportedly bagged the highest revenue mark in Europe with about 33 billion euros, followed by Germany with 27 billion euros.

Top three countries for UK cross-border

China came as the first popular and chosen country among UK online consumers, accounting for about 43 percent of recent cross-border purchases. The list is followed by the United States with 20 percent and Germany with six percent overall. Although cross-border e-commerce is growing at a rapid speed in the UK, many consumers still do not prefer to buy from international sellers for several reasons. Over 40 percent of the consumers stated that the delivery costs, timeline, and return policies are the main constraints to buy products internationally.