Number of e-commerce users in Germany 2023, by age and gender

Published by

Jan 21, 2025

This statistic shows the number of users of e-commerce in Germany in 2023, broken down by age. In the age group of 55 to 64 year olds 24 percent were e-commerce users. In contrast, the 18 to 24 years age group came in last place with twelve percent.

Number of users of e-commerce by age and gender in Germany in 2023 (in millions)

Characteristic	Number of users in millions
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Release date

June 2023

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Region

Germany

Survey time period

2023

Supplementary notes

The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
Figures are extrapolations made by Statista.

For information on methodology, click here.

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