UK: fashion e-commerce users by gender 2021

In 2021, slightly more than half 55.3 percent of e-commerce fashion sales in the United Kingdom were made by women. Across segment women were more likely to purchase fashion products like apparel, footwear, and bags & accessories online. Only in the bags & accessories market segment do women make up more than 60 percent of sales, accounting for over 68 percent of all purchases.

Share of fashion e-commerce users in the United Kingdom (UK) in 2021, by gender

Characteristic	Female	Male
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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