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Fashion segment e-commerce users UK 2021, by gender
In 2021, slightly more than half 55.3 percent of e-commerce fashion sales in the United Kingdom were made by women. Across segment women were more likely to purchase fashion products like apparel, footwear, and bags & accessories online. Only in the bags & accessories market segment do women make up more than 60 percent of sales, accounting for over 68 percent of all purchases.