This statistic depicts the results of a survey conducted in Italy in 2017 among agribusinesses. During the survey, representatives of agricultural companies were asked to indicate the most beneficial marketing skills agribusiness CEOs should have. According to the survey results, 59 percent of the interviewed companies stated that CEOs should have a comprehensive knowledge about the market segment the company is operating in and, therefore, be able to develop the right distribution channel strategies.
According to you, what marketing skills should agribusiness CEOs have?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Istituto Ixè. (November 6, 2017). According to you, what marketing skills should agribusiness CEOs have? [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/
Istituto Ixè. "According to you, what marketing skills should agribusiness CEOs have?." Chart. November 6, 2017. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/
Istituto Ixè. (2017). According to you, what marketing skills should agribusiness CEOs have?. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/
Istituto Ixè. "According to You, What Marketing Skills Should Agribusiness Ceos Have?." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/
Istituto Ixè, According to you, what marketing skills should agribusiness CEOs have? Statista, https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/ (last visited January 05, 2025)
According to you, what marketing skills should agribusiness CEOs have? [Graph], Istituto Ixè, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784248/beneficial-marketing-skills-in-the-agricultural-sector-in-italy/
