Header bidding adoption in the U.S. 2020-2022

Published by Statista Research Department, Oct 10, 2023
In the first quarter of 2022, 70 percent of online publishing websites and 16 percent of the top 100 thousand websites in the United States used header bidding. On the global level, the adoption rate among the top 100 thousand sites stood at eight percent.

Header bidding adoption in the United States in 4th quarter 2020 , 1st quarter 2021, and 1st quarter 2022, by website type

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Release date

June 2022

Region

United States

Survey time period

Q4 2020, Q1 2021, and Q1 2022

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Statistics on " Digital advertising formats in the United States "

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Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

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Marketer insights

5

Consumer insights

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Further related statistics

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Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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