The timeline presents the number of pay TV viewers in the United States in 2016 as well as a forecast until 2021. In 2016, there were 201.1 million cable TV viewers in the U.S; that number is projected to decrease by about 20 million by 2021.
Number of pay TV viewers in the United States from 2016 to 2021
(in millions)
Characteristic
Number of viewers in millions
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* Forecast. The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV abd pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
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eMarketer. (September 10, 2017). Number of pay TV viewers in the United States from 2016 to 2021 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/
eMarketer. "Number of pay TV viewers in the United States from 2016 to 2021 (in millions)." Chart. September 10, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/
eMarketer. (2017). Number of pay TV viewers in the United States from 2016 to 2021 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/
eMarketer. "Number of Pay Tv Viewers in The United States from 2016 to 2021 (in Millions)." Statista, Statista Inc., 10 Sep 2017, https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/
eMarketer, Number of pay TV viewers in the United States from 2016 to 2021 (in millions) Statista, https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/ (last visited August 24, 2024)
Number of pay TV viewers in the United States from 2016 to 2021 (in millions) [Graph], eMarketer, September 10, 2017. [Online]. Available: https://www.statista.com/statistics/782558/number-pay-tv-viewers-usa/