According to a survey conducted in the second quarter of 2024, around one in five adults in Canada and the U.S. planned to cut the cord in the next six months. This marked a decline from 27 percent who stated the same the previous year.
Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024
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TiVo. (September 26, 2024). Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/
TiVo. "Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024." Chart. September 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/
TiVo. (2024). Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/
TiVo. "Share of Consumers Interested in Cutting The Cord in The next 6 Months in The United States and Canada from 2017 to 2024." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/
TiVo, Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024 Statista, https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/ (last visited November 21, 2024)
Share of consumers interested in cutting the cord in the next 6 months in the United States and Canada from 2017 to 2024 [Graph], TiVo, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/782509/united-states-adult-millennials-cable-purchasing-cord-cutting-plan/
