This statistic provides information on how personal care buyers interact with brands online in the second quarter of 2017. According to the findings, the 63 percent of respondents reported that they interacted with a brand by visiting their website, while an additional 30 percent had stated that they either read an email or newsletter provided by the brand.
Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017
Question: Which of the following actions have you done online in the past month?
*Personal care buyers are defined as internet users who have bought one of the following last month: beauty products, deodorants, fragrances/perfume/aftershave, healthcare and pharmaceutical products, shampoo/conditioner/hair care products, skincare/moisturizer.
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GWI. (October 24, 2017). Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/
GWI. "Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017." Chart. October 24, 2017. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/
GWI. (2017). Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/
GWI. "Online Brand Interactions of Personal Care Buyers Worldwide as of 2nd Quarter 2017." Statista, Statista Inc., 24 Oct 2017, https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/
GWI, Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017 Statista, https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/ (last visited January 06, 2025)
Online brand interactions of personal care buyers worldwide as of 2nd quarter 2017 [Graph], GWI, October 24, 2017. [Online]. Available: https://www.statista.com/statistics/781688/personal-care-buyers-interactions-online-brands/
