Electronic toys sales value in Japan 2013-2023

Published by C. Diep, Aug 1, 2024
The sales value of electronic toys in the toys industry in Japan increased by 0.6 billion yen (+2.55 percent) in 2023 in comparison to the previous year. In total, the sales value amounted to 24.09 billion yen in 2023.

Find more statistics on other topics about Japan with key insights such as production quantity of electric toys, sales quantity of electric toys, and sales quantity of toy models made from plastic.

Wholesale sales value of electronic toys in Japan from 2013 to 2023 (in billion Japanese yen)

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Release date

June 2024

Region

Japan

Survey time period

2013 to 2023

Supplementary notes

Electronic toys include electronic applied toys and electric toys.

The sales value is the contract price of producer's selling price.
The source defines sales as shipments of products that are directly sold to distributors or consumer enterprises, as well as products shipped to headquarters, sales offices, relay points, and factories of the same enterprise producing items of a different group.
In the case of commissioned products, it refers to shipments to consigners that are sales dealers (including consumers).

100 Japanese yen equal 0.62 U.S. dollars or 0.57 euros as of July 2024.
Figures have been rounded.
Data prior to 2019 come from previous reports.

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