Global programmatic ad fraud rates in Q1 2017, by vertical

Published by Statista Research Department, Jan 6, 2023
The graph presents information on the programmatic ad fraud rates worldwide in the first quarter of 2017, broken down by industry. During the studied period, 27 percent of ad impressions served programmatically in the government vertical were fraudulent.

Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry

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Release date

May 2017

Region

Worldwide

Survey time period

Q1 2017

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

3

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Topics

Social media advertising and marketing in the NetherlandsSocial media usage in the NetherlandsSocial media in Belgium
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