Factors influencing candy choice for Halloween trick-or-treaters U.S. 2017

Published by
Nils-Gerrit Wunsch,
Nov 25, 2020
This statistic shows the most important factors considered by consumers when selecting Halloween candy to pass out to trick-or-treaters in the United States in 2017. During the survey, 61 percent of respondents said affordability was the leading factor influencing their choice of Halloween candy.

Important factors considered when selecting candy to pass out to trick-or-treaters in the United States in 2017

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Release date

August 2017

Region

United States

Survey time period

2017

Number of respondents

1,370 respondents

Age group

18 years and older

Special properties

among households who planned to distribute treats this Halloween

Supplementary notes

This question was phrased by the source as follows: "What's particularly important to you when selecting a treat to pass out at Halloween?"

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