Use of influencers in online video marketing in Spain in 2014

Published by Statista Research Department, Nov 19, 2014
This statistic presents the percentage of use of influencers for promoting online video marketing in Spain in 2014. Bloggers gained importance in the social media and they were used for promoting online videos by 36.5 percent of professionals of the sector.

Percentage of use of influencers for promoting online video marketing in Spain in 2014

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Sources

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Release date

2014

Region

Spain

Survey time period

June to September 2014

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the size of the sample. Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%

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