This statistic presents the main selection criteria of the German, English, Spanish, French and Italian in terms of luxury brands in 2013. For more than 35 percent of the respondents, the brand's values were the main criteria in order to choose between several luxury brands.
What criteria do you consider when choosing between multiple luxury brands?*
people with a monthly income over 2,000 euros who bought a luxury product in the six months preceding the survey
Method of interview
Online survey
Supplementary notes
* The source gives no information regarding the initial formulation used during the survey. The wording used here may therefore differ slightly from that used in the survey.
The source does not indicate the age of respondents.
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Albatross Global Solutions, & 1000mercis. (November 14, 2013). What criteria do you consider when choosing between multiple luxury brands?* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/
Albatross Global Solutions, und 1000mercis. "What criteria do you consider when choosing between multiple luxury brands?*." Chart. November 14, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/
Albatross Global Solutions, 1000mercis. (2013). What criteria do you consider when choosing between multiple luxury brands?*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/
Albatross Global Solutions, and 1000mercis. "What Criteria Do You Consider When Choosing between Multiple Luxury Brands?*." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/
Albatross Global Solutions & 1000mercis, What criteria do you consider when choosing between multiple luxury brands?* Statista, https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/ (last visited November 21, 2024)
What criteria do you consider when choosing between multiple luxury brands?* [Graph], Albatross Global Solutions, & 1000mercis, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/768734/luxury-brands-criteria-europe/
