Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Luxury advertising and marketing
Overview of the luxury goods market
6
- Premium Statistic Value of the global personal luxury goods market 1996-2022
- Premium Statistic Value of the online personal luxury goods market worldwide 2004-2022
- Premium Statistic Value of various global luxury markets 2022, by market type
- Premium Statistic Luxury goods industry revenue worldwide 2024 & 2028, by country
- Basic Statistic Fastest growing luxury brands worldwide 2019-2022
- Premium Statistic Most valuable global luxury brands 2023
Ad spend from selected luxury brands
8
- Basic Statistic Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
- Basic Statistic LVMH Group's ad spend worldwide 2008-2022
- Premium Statistic Communications investments of the Hermès Group 2015-2023
- Premium Statistic Advertising expenses of Christian Dior 2017-2022
- Basic Statistic Steven Madden, Ltd.'s advertising costs worldwide 2014-2023
- Premium Statistic Moncler Group: marketing expenses 2013-2023
- Premium Statistic Farfetch marketing expenses 2018-2022
- Premium Statistic Luxury digital ad spend in the U.S. 2020-2021, by brand
Luxury brands on social media
5
- Premium Statistic Most popular luxury brands on social media worldwide, by social media audience 2022
- Premium Statistic Media Impact Value of top fashion luxury brands in the U.S. 2021, by social channel
- Premium Statistic Media Impact Value of top fashion luxury brands in Europe 2021, by social channel
- Premium Statistic Media Impact Value of top fashion luxury brands in China 2021, by social channel
- Premium Statistic Most popular luxury brands on Wechat & Weibo 2022
Influencer marketing
6
- Premium Statistic Influencers reviews driving sales among luxury shoppers worldwide 2021, by generation
- Premium Statistic TikTok marketing use among fashion & luxury brands worldwide 2021
- Premium Statistic Effectiveness of TikTok creator marketing for fashion & luxury brands worldwide 2021
- Premium Statistic Luxury fashion influencer marketing Media Impact Value in the U.S. 2021, by followers
- Premium Statistic Luxury fashion influencer marketing Media Impact Value in Europe 2021, by followers
- Premium Statistic Luxury fashion influencer marketing Media Impact Value in China 2021, by followers
Consumer perspective
8
- Premium Statistic Luxury consumers: social media activity related to brands Q3 2023, by gender
- Premium Statistic Luxury consumers: social media activity related to brands Q3 2023, by age
- Premium Statistic Consumers following luxury brands on social media worldwide 2021, by generation
- Premium Statistic Print media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Digital features preferred by global luxury consumers 2021
- Premium Statistic Importance of luxury brands adopting sustainability in Europe quarterly 2021-2023
- Premium Statistic Willingness of affluent consumers to pay more for sustainable luxury Asia 2023
Further related statistics
19
- Share of U.S. online luxury brand visitors 2019, by household income
- Leading UK-based luxury brands on social media ranked by engagement 2016, by platform
- Share of U.S. online luxury brand visitors 2020, by gender
- Share of U.S. online luxury brand visitors 2020, by age
- Share of U.S. online luxury brand visitors 2019, by education
- Ownership of products from luxury accessory/fashion brands in the U.S. 2018
- Brands of personal luxury items bought used in the last 3 years in the U.S. 2018
- Familiarity with luxury accessory/fashion brands in the U.S. 2018
- U.S. traffic distribution of leading luxury brands 2017, by device
- Luxury brands in China in 2012, by perceived uniqueness
- Important factors influencing specific luxury brand purchase in the U.S. 2018
- Luxury brand awareness in China 2012
- Most popular luxury brands in the U.S. on social media 2019
- Brands of luxury personal consumer goods bought new or used in the U.S. 2018
- Luxury ad spend growth worldwide 2016-2018, by type
- Most popular luxury brands in China 2012
- Leading luxury fashion brands in Russia 2013, by sales
- Global luxury goods stores 2016, by brand
- Popular brands of luxury watches bought in the U.S. 2018
Further Content: You might find this interesting as well
Statistics
- Share of U.S. online luxury brand visitors 2019, by household income
- Leading UK-based luxury brands on social media ranked by engagement 2016, by platform
- Share of U.S. online luxury brand visitors 2020, by gender
- Share of U.S. online luxury brand visitors 2020, by age
- Share of U.S. online luxury brand visitors 2019, by education
- Ownership of products from luxury accessory/fashion brands in the U.S. 2018
- Brands of personal luxury items bought used in the last 3 years in the U.S. 2018
- Familiarity with luxury accessory/fashion brands in the U.S. 2018
- U.S. traffic distribution of leading luxury brands 2017, by device
- Luxury brands in China in 2012, by perceived uniqueness
- Important factors influencing specific luxury brand purchase in the U.S. 2018
- Luxury brand awareness in China 2012
- Most popular luxury brands in the U.S. on social media 2019
- Brands of luxury personal consumer goods bought new or used in the U.S. 2018
- Luxury ad spend growth worldwide 2016-2018, by type
- Most popular luxury brands in China 2012
- Leading luxury fashion brands in Russia 2013, by sales
- Global luxury goods stores 2016, by brand
- Popular brands of luxury watches bought in the U.S. 2018
Luxe Digital. (July 12, 2022). Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. "Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions)." Chart. July 12, 2022. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. (2022). Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions). Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. "Most Popular Luxury Brands on Social Media Worldwide as of May 2022, by Social Media Audience Size (in Millions)." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital, Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) Statista, https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/ (last visited May 04, 2024)
Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) [Graph], Luxe Digital, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/