This graph shows the contribution of the audience monetization levers in the operating profit of e-commerce websites in France in 2016. For nearly 30 percent of respondents, the marketplace contributed less than ten percent to the operating income of their e-commerce site.
Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*
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* The monetization of audience is the conversion of an audience in turnover, in particular thanks to advertising, to make profitable its site and to maintain its activity .
** Parcel inserts: adding advertising for a third company in a parcel.
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Webloyalty, & TNS Sofres. (May 17, 2016). Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, und TNS Sofres. "Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*." Chart. May 17, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, TNS Sofres. (2016). Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty, and TNS Sofres. "Contribution of Audience Monetization Levers in The Operating Profit of E-commerce Sites in France in 2016*." Statista, Statista Inc., 17 May 2016, https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
Webloyalty & TNS Sofres, Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* Statista, https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/ (last visited December 23, 2024)
Contribution of audience monetization levers in the operating profit of e-commerce sites in France in 2016* [Graph], Webloyalty, & TNS Sofres, May 17, 2016. [Online]. Available: https://www.statista.com/statistics/767353/efficiency-levers-monetization-audience-the-sink-exploitation-websites-e-trade/
