This statistic shows the results of a survey among media agency executives regarding their opinion on the importance of viewability when buying inventory for video in the United Kingdom (UK) in 2017, broken down by age of media agency executives. During the survey it was found that 72 percent of agency executives aged 30 years or under were not concerned with viewability.
Do you consider viewability a requirement when buying inventory for video?
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Amobee (Turn Marketing Platform). (May 8, 2017). Do you consider viewability a requirement when buying inventory for video? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). "Do you consider viewability a requirement when buying inventory for video?." Chart. May 8, 2017. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). (2017). Do you consider viewability a requirement when buying inventory for video?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform). "Do You Consider Viewability a Requirement When Buying Inventory for Video?." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/
Amobee (Turn Marketing Platform), Do you consider viewability a requirement when buying inventory for video? Statista, https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/ (last visited September 26, 2024)
Do you consider viewability a requirement when buying inventory for video? [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/765672/marketers-video-ad-viewability-importance-in-the-uk/