This statistic shows the results of a survey among media agency executives regarding the methods used to measure video campaign success in the United Kingdom (UK) in 2017. During the survey it was found that online conversions and clickthrough rates were commonly used to measure success with 40 percent and 39 percent of respondents stating to use these indicators, respectively.
Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017
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Amobee (Turn Marketing Platform). (May 8, 2017). Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). "Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017." Chart. May 8, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). (2017). Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). "Methods Used by Media Agencies to Measure Video Advertising Campaign Success in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform), Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/ (last visited December 22, 2024)
Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
