This statistic shows the results of a survey among media agency executives regarding the methods used to measure video campaign success in the United Kingdom (UK) in 2017. During the survey it was found that online conversions and clickthrough rates were commonly used to measure success with 40 percent and 39 percent of respondents stating to use these indicators, respectively.
Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Amobee (Turn Marketing Platform). (May 8, 2017). Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). "Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017." Chart. May 8, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). (2017). Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform). "Methods Used by Media Agencies to Measure Video Advertising Campaign Success in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 8 May 2017, https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
Amobee (Turn Marketing Platform), Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/ (last visited November 21, 2024)
Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017 [Graph], Amobee (Turn Marketing Platform), May 8, 2017. [Online]. Available: https://www.statista.com/statistics/765654/video-ad-campaigns-kpis-used-in-the-uk/
