Health-related changes made by meat consumers Canada 2016

Health-related actions undertaken by meat consumers in Canada as of September 2016

CharacteristicShare of respondents who strongly agree
I am trying to improve my overall health 66%
I consider myself generally healthy 61%
I am making an effort to eat heathfully 60%
I'm always on the lookout for healthier recipe ideas 47%
I buy the brands I am familiar with and trust even if it means paying more 45%
I exercise often 41%
I consider myself a "foodie" 30%
I consider myself a gourmet cook 19%
I often buy prepared meals that are quick and easy to make 18%
Created with Highcharts 7.2.2Share of respondents who strongly agree66%66%61%61%60%60%47%47%45%45%41%41%30%30%19%19%18%18%I am trying toimprove my overallhealthI consider myselfgenerally healthyI am making aneffort to eatheathfullyI'm always on thelookout for healthierrecipe ideasI buy the brands I amfamiliar with andtrust even if it meanspaying moreI exercise oftenI consider myself a"foodie"I consider myself agourmet cookI often buy preparedmeals that are quickand easy to make
0%10%20%30%40%50%60%70%80%
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Sources

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Release date

April 2017

Region

Canada

Survey time period

June 10 - July 4, 2016

Number of respondents

1,609 respondents

Age group

18 years and older

Special properties

Canadian meat consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: " For each statement below, please rate your agreement using a 10 point scale where 10=agree completely and 1=disagree completely… "

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Overview

4

Segments

3

Usage

5

Brands

4

Consumer preferences

4

Further related statistics

10

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