According to a survey conducted in January 2022, around 59.4 percent of respondents in China named price as the most significant factor in buying flowers on online flower platforms. Meanwhile, approximately 37.5 percent of respondents said they considered the meaning of the flowers a critical factor when deciding what to buy.
Most important factors of online flower platforms for Chinese consumers as of January 2022
Characteristic
Share of respondents
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iiMedia Research. (June 7, 2022). Most important factors of online flower platforms for Chinese consumers as of January 2022 [Graph]. In Statista. Retrieved September 02, 2024, from https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. "Most important factors of online flower platforms for Chinese consumers as of January 2022." Chart. June 7, 2022. Statista. Accessed September 02, 2024. https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. (2022). Most important factors of online flower platforms for Chinese consumers as of January 2022. Statista. Statista Inc.. Accessed: September 02, 2024. https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research. "Most Important Factors of Online Flower Platforms for Chinese Consumers as of January 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/
iiMedia Research, Most important factors of online flower platforms for Chinese consumers as of January 2022 Statista, https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/ (last visited September 02, 2024)
Most important factors of online flower platforms for Chinese consumers as of January 2022 [Graph], iiMedia Research, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/751624/china-deciding-factors-concerning-flower-e-commerce-platforms/