According to a survey of social media users aged between 16 and 34 years old in the United States, as of April 2021, more than 48 percent of respondents reported following influencers with a social media audience size between 50 thousand and 500 thousand. Micro influencers were also popular, with approximately 40.5 percent of respondents reporting following social media influencers with an audience size between 10 thousand and 50 thousand followers.
Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket
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Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket
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Original question: "Which of the below influencer brackets do you prefer to follow?"
Multiple answers were possible.
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2 percent, men - 42.8 percent.
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GRIN. (April 21, 2021). Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/
GRIN. "Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket." Chart. April 21, 2021. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/
GRIN. (2021). Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/
GRIN. "Most Followed Type of Influencers According to Social Media Users in The United States as of April 2021, by Audience Bracket." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/
GRIN, Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket Statista, https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/ (last visited April 01, 2025)
Most followed type of influencers according to social media users in the United States as of April 2021, by audience bracket [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1274975/most-followed-type-influencer-us-by-audience-size/
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