According to a study conducted among agencies and marketers in the United States between March and April 2021, the finance industry was projected to spend 35.7 million U.S. dollars on average on connected TV advertising that year, marking a 97 percent increase from its 2020 value. Finance was also industry with the largest digital desktop video ad spend, with an estimated 27.9 million dollars, while retail was the industry with the highest expected mobile video ad spend, with an estimated 27.3 million dollars.
Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry
(in million U.S. dollars)
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Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry
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among advertisers and agencies involved in digital/mobile video advertising decision-making
Method of interview
Online survey
Supplementary notes
Forecast. Survey question: "Keeping in mind your [company's/main client's] video spend in the [INSERT ASSIGNED MARKET SECTOR NAME FROM S25] market sector, to the best of your knowledge, for each media type below, what was your (company's/client's) spend in 2019 and 2020? What do you anticipate spending in 2021?"
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IAB (U.S.). (May 4, 2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars)." Chart. May 4, 2021. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). (2021). Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.). "Average Digital Video Advertising Spending According to Agencies and Marketers in The United States in 2021, by Format and Industry (in Million U.S. Dollars)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
IAB (U.S.), Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/ (last visited April 27, 2025)
Average digital video advertising spending according to agencies and marketers in the United States in 2021, by format and industry (in million U.S. dollars) [Graph], IAB (U.S.), May 4, 2021. [Online]. Available: https://www.statista.com/statistics/746368/us-agencies-marketers-digital-mobile-ad-spending-average/
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