This statistic depicts the results of a survey conducted in Italy in November 2017 during which individuals were asked to indicate the banking channels they were using in order to access and manage financial services and products. As of the survey period, 56 percent of Italians used online banking to communicate with their bank. 33 percent of the respondents stated that they used mobile apps to gain access to banking services and products.
Which of the following channels do you use to buy and administrate financial services and products?
*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South. 31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
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KPMG. (July 31, 2018). Which of the following channels do you use to buy and administrate financial services and products? [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/
KPMG. "Which of the following channels do you use to buy and administrate financial services and products?." Chart. July 31, 2018. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/
KPMG. (2018). Which of the following channels do you use to buy and administrate financial services and products?. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/
KPMG. "Which of The following Channels Do You Use to Buy and Administrate Financial Services and Products?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/
KPMG, Which of the following channels do you use to buy and administrate financial services and products? Statista, https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/ (last visited November 12, 2024)
Which of the following channels do you use to buy and administrate financial services and products? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/745641/banking-channels-used-to-buy-and-administrate-financial-services-in-italy/