This statistic depicts the results of a survey conducted in Italy during November 2017 when individuals with a bank account were asked to indicate the type of bank they were current customers of. According to the survey results, 41 percent of Italians were customers of in-branch banks, while 45 percent of the respondents declared to be clients of both traditional in-branch banks and online banks. Only 14 percent of the respondents chose an online bank as their sole banking services provider.
Which type of bank are you currently a customer of?
*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South. 31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
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KPMG. (July 31, 2018). Which type of bank are you currently a customer of? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. "Which type of bank are you currently a customer of?." Chart. July 31, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. (2018). Which type of bank are you currently a customer of?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. "Which Type of Bank Are You Currently a Customer Of?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG, Which type of bank are you currently a customer of? Statista, https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/ (last visited December 22, 2024)
Which type of bank are you currently a customer of? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/