This statistic depicts the results of a survey conducted in Italy during November 2017 when individuals with a bank account were asked to indicate the type of bank they were current customers of. According to the survey results, 41 percent of Italians were customers of in-branch banks, while 45 percent of the respondents declared to be clients of both traditional in-branch banks and online banks. Only 14 percent of the respondents chose an online bank as their sole banking services provider.
Which type of bank are you currently a customer of?
*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South. 31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (July 31, 2018). Which type of bank are you currently a customer of? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. "Which type of bank are you currently a customer of?." Chart. July 31, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. (2018). Which type of bank are you currently a customer of?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG. "Which Type of Bank Are You Currently a Customer Of?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/
KPMG, Which type of bank are you currently a customer of? Statista, https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/ (last visited November 21, 2024)
Which type of bank are you currently a customer of? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/745590/bank-customers-distribution-by-bank-type-in-italy/