The timeline presents data on Kia Motors advertising spending on Kia in the United States in 2015 and 2016. Kia invested 336 million U.S. dollars in advertising the Kia automobile brand in 2016, down from 338 million a year earlier.
Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2011 comes from AdAge's earlier article.
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Advertising Age. (June 26, 2017). Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/
Advertising Age. "Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016 (in million U.S. dollars)." Chart. June 26, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/
Advertising Age. (2017). Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/
Advertising Age. "Kia Motors Advertising Spending on Kia Brand in The United States in 2015 and 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2017, https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/
Advertising Age, Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/ (last visited November 22, 2024)
Kia Motors advertising spending on Kia brand in the United States in 2015 and 2016 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2017. [Online]. Available: https://www.statista.com/statistics/743674/kia-brand-ad-spend-usa/
