In 2022, the largest share of new life insurance business in Germany came through the distribution channel of single-tied or insurance group intermediaries. This was the most popular distribution channel at the time, with a total of 39.2 percent of new business coming through the channel. This was followed by the 34.5 percent of new business that came through the brokers and multiple agents distribution channel.
Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel
Characteristic
Single-tied or insurance group intermediaries
Brokers and multiple agents
Credit institutions
Direct selling*
Other
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GDV. (September 26, 2023). Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/
GDV. "Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel ." Chart. September 26, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/
GDV. (2023). Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel . Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/
GDV. "Breakdown of New Business for Life Insurance Corporations in Germany from 2014 to 2022, by Distribution Channel ." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/
GDV, Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel Statista, https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/ (last visited July 23, 2024)
Breakdown of new business for life insurance corporations in Germany from 2014 to 2022, by distribution channel [Graph], GDV, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/729464/life-insurance-new-business-distribution-channel-germany/