This statistic shows the results of a survey on the expectations of senior marketers in the United Kingdom (UK) regarding their expectations for the most important metrics by the year 2020. The 2017 survey found that 36 percent of marketers expected brand sentiment to be among the three most important metrics, up from 32 percent in the 2015 survey.
Which will be your organization's three most important metrics in 2020?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaSense. (June 9, 2017). Which will be your organization's three most important metrics in 2020? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/
MediaSense. "Which will be your organization's three most important metrics in 2020?." Chart. June 9, 2017. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/
MediaSense. (2017). Which will be your organization's three most important metrics in 2020?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/
MediaSense. "Which Will Be Your Organization's Three Most Important Metrics in 2020?." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/
MediaSense, Which will be your organization's three most important metrics in 2020? Statista, https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/ (last visited November 23, 2024)
Which will be your organization's three most important metrics in 2020? [Graph], MediaSense, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/726887/marketers-expected-most-important-metrics-in-the-uk/