This statistic shows the results of a survey among marketers regarding whom their organizations planned to rely on most for strategic advice in communications and channel planning in the United Kingdom (UK) by 2020. In 2017, the survey found that 28 percent of marketers stated that their organization would rely on in-house strategic advice for their channel planning.
Who will your organization rely on most for strategic advice in communications and channel planning in 2020?*
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2015 survey
2017 survey
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* This question was phrased by the source as follows: "Who will your organization rely on most for strategic advice in the following areas? - Communications/channel planning."
** The source does not specify the date of the survey.
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MediaSense. (June 9, 2017). Who will your organization rely on most for strategic advice in communications and channel planning in 2020?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/
MediaSense. "Who will your organization rely on most for strategic advice in communications and channel planning in 2020?*." Chart. June 9, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/
MediaSense. (2017). Who will your organization rely on most for strategic advice in communications and channel planning in 2020?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/
MediaSense. "Who Will Your Organization Rely on Most for Strategic Advice in Communications and Channel Planning in 2020?*." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/
MediaSense, Who will your organization rely on most for strategic advice in communications and channel planning in 2020?* Statista, https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/ (last visited August 25, 2024)
Who will your organization rely on most for strategic advice in communications and channel planning in 2020?* [Graph], MediaSense, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/726696/marketers-communications-strategy-advice-sources-uk/
