The statistic presents information on the leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017. During the survey, 46 percent of responding luxury sector professionals stated that influencers played a very important role in their product launch campaigns.
Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy. (May 19, 2017). Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/
Econsultancy. "Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017." Chart. May 19, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/
Econsultancy. (2017). Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/
Econsultancy. "Leading Roles of Influencers in Marketing Campaigns of Luxury Brands Worldwide as of March 2017." Statista, Statista Inc., 19 May 2017, https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/
Econsultancy, Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017 Statista, https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/ (last visited November 22, 2024)
Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017 [Graph], Econsultancy, May 19, 2017. [Online]. Available: https://www.statista.com/statistics/726522/influencer-roles-luxury-marketing-campaigns/