Reasons to switch regular care brands among male U.S. consumers 2017, by age group

Reasons for switching regular personal care and styling brands among male consumers in the United States as of June 2017, by age group

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Release date

July 2017

Region

United States

Survey time period

June 16 to 26, 2017

Number of respondents

971 respondents

Age group

18 years and older

Special properties

Male U.S. residents, who purchase most of their personal care and styling products themselves

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What reasons would make you switch your regular personal care and styling brand for another one?"
Multiple answers were possible.

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