The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29 percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10 percent of 18-26-year-olds.
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group
among affluent consumers across 8 markets including the US, China, UK, Spain, France, Italy, Germany and Middle East (Saudi Arabia and United Arab Emirates)
Method of interview
Online survey
Supplementary notes
The source did not provide information regarding percentage points exceeding 100.
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The Drum. (July 29, 2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group." Chart. July 29, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. (2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading Sources of New Luxury Brand Discovery among Consumers Worldwide as of April 2016, by Age Group." Statista, Statista Inc., 29 Jul 2016, https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum, Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group Statista, https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/ (last visited November 21, 2024)
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph], The Drum, July 29, 2016. [Online]. Available: https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
