The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that 29 percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for 10 percent of 18-26-year-olds.
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group
Characteristic
Social media
Word of mouth
Online blogs/influencers
Print magazine
Physical store
Outdoor advertising
Other
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among affluent consumers across 8 markets including the US, China, UK, Spain, France, Italy, Germany and Middle East (Saudi Arabia and United Arab Emirates)
Method of interview
Online survey
Supplementary notes
The source did not provide information regarding percentage points exceeding 100.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Drum. (July 29, 2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group." Chart. July 29, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. (2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading Sources of New Luxury Brand Discovery among Consumers Worldwide as of April 2016, by Age Group." Statista, Statista Inc., 29 Jul 2016, https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum, Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group Statista, https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/ (last visited August 24, 2024)
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph], The Drum, July 29, 2016. [Online]. Available: https://www.statista.com/statistics/726318/source-luxury-brand-discovery-worldwide/