According to this survey by Kantar, 16.1 million people in the United Kingdom are consuming 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' with a frequency level of 'Heavy users' in 2022. In contrast, 1.8 million people have a frequency level of 'Medium users'.
Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency
(in 1,000s)
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Number of people in thousands
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Kantar. (August 1, 2023). Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency (in 1,000s)." Chart. August 1, 2023. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. (2023). Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar. "Number of Consumers of 'vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (Gb) 2022, by Frequency (in 1,000s)." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/
Kantar, Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/ (last visited July 06, 2024)
Number of consumers of 'Vitamins & Other Supplements (Including Sports Nutrition/Supplements And Probiotics)' in Great Britain (GB) 2022, by frequency (in 1,000s) [Graph], Kantar, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/