Social media usage by students researching colleges in the U.S. 2023

Published by
Veera Korhonen,
Aug 7, 2024
In 2023, 37 percent of respondents said they used Instagram to view official university accounts while researching colleges. 24 percent also said they used Instagram to search for students at a university during their college search.

Distribution of social media usage by high school students when researching colleges in the United States in 2023

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Release date

September 2023

Region

United States

Survey time period

2023

Number of respondents

12,200 respondents

Method of interview

Online survey

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Statistics on " College choice in the United States "

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Other statistics that may interest you College choice in the United States

Search process

7

Admissions & attendance

7

Recruitment & marketing

8

Social media & mobile usage

8

Further related statistics

15

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Statistics

Topics

College choice in the United StatesColleges and universities in the United StatesAttending university in the United StatesBusiness schools in the United StatesCommunity colleges in the United States
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