Supermarket value sales of bakery products in Great Britain 2018

The source provides the following information: Source of information: Produced by IRI from the IRI Retail Advantage syndicated databases.

Retail Coverage: IRI Retail Advantage universe covers the top nine Supermarkets only: Asda, Co-op Food, Iceland, M&S Food, Morrisons, Ocado, Sainsbury’s, Tesco, Waitrose. All retail fascia included, including convenience fascia (but excluding franchised stores). Internet orders (delivered or click-and-collect) through these retailers’ grocery websites (retail store-picked or dark store) are also included. Sales in Northern Ireland are excluded.

Data is aggregated census EPOS: Retail sales value is what is actually paid by the consumer including VAT and net of any promotion.

The data includes figures for Own Label sales and generic brands.

All data is the proprietary information of Information Resources (UK) Ltd (“IRI”). For further information about data and other services from IRI, please go to www.iriworldwide.com, email uk.marketing@iriworldwide.com or telephone +44 (0)1344 746000.