This statistic presents the share of consumers in the United States who found advertising on news websites to be helpful as of May 2017, broken down by advertising format. During the survey period, nine percent of respondents had expressed that they found banner advertising to be very helpful, while 30 percent had reported that it was not helpful at all.
Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [banner advertising on news websites], [advertising videos on news websites ]
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Statista Survey. (June 9, 2017). Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
Statista Survey. "Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format." Chart. June 9, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
Statista Survey. (2017). Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
Statista Survey. "Share of Consumers Who Found Advertising on News Websites to Be Helpful in The United States as of May 2017, by Format." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
Statista Survey, Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format Statista, https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/ (last visited December 31, 2024)
Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/718771/us-consumer-opinion-news-sites-advertising-helpful/
