This statistic show the results of a survey on the in-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found pre-roll ads were the most used format for in-stream video advertising across all devices. The format was most often used for ads accessed via PC with 73 percent of respondents stating to use pre-roll ads for this device.
In-stream video advertising formats used in Europe in 2017, by device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 26, 2017). In-stream video advertising formats used in Europe in 2017, by device [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). "In-stream video advertising formats used in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). (2017). In-stream video advertising formats used in Europe in 2017, by device. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). "In-stream Video Advertising Formats Used in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.), In-stream video advertising formats used in Europe in 2017, by device Statista, https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/ (last visited December 31, 2024)
In-stream video advertising formats used in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
