In-stream video ad formats used in Europe 2017, by device

Published by Statista Research Department, Jan 10, 2023
This statistic show the results of a survey on the in-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found pre-roll ads were the most used format for in-stream video advertising across all devices. The format was most often used for ads accessed via PC with 73 percent of respondents stating to use pre-roll ads for this device.

In-stream video advertising formats used in Europe in 2017, by device

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Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

700 respondents

Special properties

advertisers, agencies and publishers

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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