This statistic show the results of a survey on the in-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found pre-roll ads were the most used format for in-stream video advertising across all devices. The format was most often used for ads accessed via PC with 73 percent of respondents stating to use pre-roll ads for this device.
In-stream video advertising formats used in Europe in 2017, by device
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In-stream video advertising formats used in Europe in 2017, by device
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IAB (U.S.). (April 26, 2017). In-stream video advertising formats used in Europe in 2017, by device [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). "In-stream video advertising formats used in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). (2017). In-stream video advertising formats used in Europe in 2017, by device. Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.). "In-stream Video Advertising Formats Used in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
IAB (U.S.), In-stream video advertising formats used in Europe in 2017, by device Statista, https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/ (last visited March 02, 2025)
In-stream video advertising formats used in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www.statista.com/statistics/718696/video-ad-in-stream-formats-used-by-device-in-europe/
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