Latin America & Caribbean: market share of cosmetics direct sales 2014-2023

Published by Statista Research Department, Sep 10, 2024

In 2023, direct sales of cosmetics and personal care products represented over half of the total direct retail sales in Latin America and the Caribbean, showing a slight increase compared to the previous year. This can also be seen in the revenue generated by beauty and personal care direct sales in the region during the same period.

Cosmetics and personal care as percentage of total direct sales in Latin America and the Caribbean from 2014 to 2023

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Source

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Release date

August 2024

Region

LAC

Survey time period

2014 to 2023

Special properties

Based on retail sales revenue

Supplementary notes

As of 2023, the source renamed their geographical grouping from "Latin America & Caribbean" to "South & Central America". There was, however, no apparent change in the countries included. Mexico, despite belonging to North America, is still included here.

Figures prior to 2020 were retrieved from earlier releases.
Figures are rounded.

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