Consumer Goods & FMCG
Cosmetics & Personal Care

Most used personal care product by category in Brazil 2024

Published by

Umair Bashir,

Jan 30, 2025

84 percent of Brazilian respondents answer our survey on "Most used personal care product by category" with "Personal hygiene products (bath and shower products, deodorants, shaving creams & gels, etc.)". The survey was conducted in 2024, among 2,020 consumers.

Most used personal care product by category in Brazil as of December 2024

Characteristic	Share of respondents
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Number of respondents

2,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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