Europe: TikTok number of users 2028

The reach by social network in the 'TikTok' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total 31.6 million users (+12.46 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 285.21 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'TikTok' segment of the digital advertising market was continuously increasing over the past years.

Find more in-depth information regarding the ad spending concerning the classifieds segment of the digital advertising market in the United Kingdom and the share of revenue generated via mobile purchases concerning the digital advertising mobile segment of the digital advertising market in the Netherlands.

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Number of TikTok users in Europe from 2018 to 2028 (in millions)

Characteristic	Users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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