Shampoo purchasing: Women's loyalty to brands in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked how often they purchase the same shampoo brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of brand loyalty at 31 percent, whereas only five percent say they always tend to acquire different shampoo brands.
