This statistic shows the results of a survey in which respondents from an English speaking female sample were asked how often they purchase the same shampoo brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of brand loyalty at 31 percent, whereas only five percent say they always tend to acquire different shampoo brands.
Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017*
English speaking female population, respondents who use shampoo at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows:"[I always use the same brand of shampoo. | I always try different shampoo brands.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/
Statista. "Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/
Statista. (2017). Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/
Statista. "Women's Positions regarding Shampoo Brand Loyalty in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/
Statista, Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017* Statista, https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/ (last visited December 22, 2024)
Women's positions regarding shampoo brand loyalty in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/716411/shampoo-purchasing-brand-loyalty-in-the-united-kingdom-uk/
